1. Introduction & Overview
Welcome to Blumetara ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the highest standards of data security for your personal health and wellness information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you use the Blumetara mobile application, TARA AI Assistant, and related website services.
2. Information We Collect
To provide personalized health intelligence and proactive guidance through TARA, we may collect the following types of information:
- Account Information: Name, email address, password hash, and basic profile preferences.
- Health & Vitals Data: Heart rate, activity counts, sleep metrics, weight logs, and fitness goal progress logged by you or synced via connected devices.
- Nutrition & Meal Data: Meal photos and nutritional query history submitted to our AI Food Analyzer.
- Medical Records & Prescription Images: Prescription slips, lab reports, and medical history documents uploaded to your Health Records Drive for OCR digitizing.
- TARA Conversational Data: Text queries and interactions exchanged with TARA AI Chatbot to generate context-aware health insights.
3. How We Use Your Data
Your health data is used strictly to empower your personal wellness journey. Specifically, we use your information to:
- Deliver personalized health insights and proactive guidance via TARA AI.
- Organize, digitize, and parse handwritten prescriptions and medical reports.
- Calculate calorie, macro, and diet recommendations in response to food scans.
- Send intelligent medicine reminders and appointment alerts.
- Improve app performance, reliability, and security infrastructure.
4. Data Security & Storage
We implement industry-grade technical and organizational safeguards to secure your sensitive health records. All data in transit is encrypted using 256-bit TLS encryption, and data at rest is stored in secure, compliance-ready cloud infrastructure. We do not sell your personal health records or private conversation logs to third-party advertisers or data brokers.
5. Third-Party Sync (Google Health & Apple HealthKit)
If you choose to connect Blumetara with Apple HealthKit or Google Health, data read from or written to these frameworks is handled strictly in accordance with Apple and Google API rules. HealthKit and Google Health data are never used for marketing, advertising, or data mining purposes.
6. Your Rights & Data Ownership
You maintain complete ownership of your health records. You have the right to:
- Access and export your complete health history and records drive at any time.
- Request full permanent deletion of your account and all associated health data.
- Disconnect Apple Health, Google Health, or camera permissions at any time via device settings.
7. Contact Privacy Team
If you have questions, privacy concerns, or wish to exercise your data rights, please contact our Data Protection Office at privacy@blumetara.com or via our Contact Us page.